FOR THE BOLD AND THE BEAUTIFUL

We’re tired of all the “professional” haircare brands out there that have hurt our hair more than helped it. With unnatural ingredients and oversea production, it's easy to see why it is so common. This is exactly why we decided to do something about it. Creating professionally formulated, USA made products with incredible ingredients that not only get you results, but make your hair happy and healthy. It hasn’t been easy, but the 1000s of bold and beautiful women who have become empowered by their hair has made it all worth it. Join us, and become the bold and beautiful you.

Promotes strength and helps reduce breakage. Hydrates and promotes elasticity. Nourishes and adds luster to boost hair and scalps health. Shields the scalp from dry or itchy discomfort.

SHOP CORE COMPLEX

Great for color treated hair. Locks in moisture for dry damaged hair. Shampoo removes impurities without stripping natural oils. Conditioner smooths frizz and fly-aways without weighing hair down. Extends the life of color treatments.

SHOP VOLUME LINE

WHY WE'RE DIFFERENT

HAPPY HEALTHY HAIR CARE

Hair care products made with one person in mind, you.

We’re sick of it. Hair care products that make us frizzy, dry and puffy. Hair products that make us feel oily, greasy and unclean. Even products that have ingredients we can’t pronounce that aren’t even good for you.That’s why we created this unique line of healthy haircare products that help your hair more than hurt it, while giving you that soft, full, and just shiny-enough look.

For Bold & Beautiful women, our professional formulations give you all of the results you need, without the junk that most haircare brands put in.